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Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of...
"Everyone uses theory, whether they realize it or not. Theory helps us to understand. It helps us to make sense of what is going on around us. Sometimes the meaning is clear. Sometimes it is not. Sometimes the meaning is shared, but sometimes it...
The Practice of Government Public Relations
eBook - 2012
In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations...
Public Relations
eBook - 2013
"This new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, also edited by Jacquie L'Etang and Magda Pieczka, which is no longer in print. Many of the liveliest minds...