What Is Marketing?Book - 2006
"This book is organized according to the design of the first-year marketing course in Harvard Business School's MBA program. Each chapter was written by HBS faculty and used by MBA students to analyze marketing opportunities and develop and execute successful marketing strategies." "This book provides valuable background information for understanding and interpreting business and competition from a marketing point of view. That makes it useful in both formal and informal educational settings, including on-the-job training."--BOOK JACKET.
Publisher: Boston, Mass. : Harvard Business School Press, 
Copyright Date: ©2006
Branch Call Number: Business & Career 658.8 Wha