Title rated 3.35 out of 5 stars, based on 94 ratings(94 ratings)
Book, 2017
Current format, Book, 2017, , Available now.
Book, 2017
Current format, Book, 2017, , Available now. Offered in 0 more formats
"Scott Adams—a trained hypnotist and a lifelong student of persuasion—was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation. Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech—a hand gesture here, a phrase there—and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact. The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Adams offers nothing less than 'access to the admin passwords to human beings.' This is a must-read if you care about persuading others in any field—or if you just want to resist persuasion from others." --
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