Win Bigly

Win Bigly

Persuasion in A World Where Facts Don't Matter

Book - 2017
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"Scott Adams—a trained hypnotist and a lifelong student of persuasion—was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation. Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech—a hand gesture here, a phrase there—and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact. The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Adams offers nothing less than 'access to the admin passwords to human beings.' This is a must-read if you care about persuading others in any field—or if you just want to resist persuasion from others." --
Publisher: New York : Portfolio HC, 2017
ISBN: 9780735219717
Branch Call Number: History 303.342 Ada


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Nov 17, 2017

Scott Adams is an odd guy, I'll grant you that. But his book contains a lot of insight from a perceptive observer. I can see why a lot of people don't like the book, but I think they are missing out on a chance to see politics in a different light. It's eye-opening, and we all could use better vision into how to avoid human foibles and achieve human successes.

Nov 08, 2017

Because that book shows greatness of Trump as a persuader and how he won.
Some regressive "Liberals" (social Marxists mostly) seem to get offended and melt like snowflakes even one year later after the Donald won :)

Nov 04, 2017

Review summary for this book show 1/2 star. I would like to read those reviews but they don’t appear to either exist or be accessible.


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