Salt, Sugar, Fat
How the Food Giants Hooked UseBook - 2013
The Atlantic * The Huffington Post * Men's Journal * MSN (U.K.) * Kirkus Reviews * Publishers Weekly
#1 NEW YORK TIMES BESTSELLER * WINNER OF THE JAMES BEARD FOUNDATION AWARD FOR WRITING AND LITERATURE
Every year, the average American eats thirty-three pounds of cheese and seventy pounds of sugar. Every day, we ingest 8,500 milligrams of salt, double the recommended amount, almost none of which comes from the shakers on our table. It comes from processed food, an industry that hauls in $1 trillion in annual sales. In Salt Sugar Fat, Pulitzer Prize-winning investigative reporter Michael Moss shows how we ended up here. Featuring examples from Kraft, Coca-Cola, Lunchables, Frito-Lay, Nestlé, Oreos, Capri Sun, and many more, Moss's explosive, empowering narrative is grounded in meticulous, eye-opening research. He takes us into labs where scientists calculate the "bliss point" of sugary beverages, unearths marketing techniques taken straight from tobacco company playbooks, and talks to concerned insiders who make startling confessions. Just as millions of "heavy users" are addicted to salt, sugar, and fat, so too are the companies that peddle them. You will never look at a nutrition label the same way again.
Praise for Salt Sugar Fat
"[Michael] Moss has written a Fast Food Nation for the processed food industry. Burrowing deep inside the big food manufacturers, he discovered how junk food is formulated to make us eat more of it and, he argues persuasively, actually to addict us." --Michael Pollan
"If you had any doubt as to the food industry's complicity in our obesity epidemic, it will evaporate when you read this book." -- The Washington Post
"Vital reading for the discerning food consumer." -- The Wall Street Journal
"The chilling story of how the food giants have seduced everyone in this country . . . Michael Moss understands a vital and terrifying truth: that we are not just eating fast food when we succumb to the siren song of sugar, fat, and salt. We are fundamentally changing our lives--and the world around us." --Alice Waters
"Propulsively written [and] persuasively argued . . . an exactingly researched, deeply reported work of advocacy journalism." -- The Boston Globe
"A remarkable accomplishment." -- The New York Times Book Review
From the Trade Paperback edition.
From the critics
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Michael Moss’ *Salt Sugar Fat* is a complex, impressive exposé of the ways the processed food industry manipulates the public and government. It is sharp, comprehensive, entertaining, and incredibly thorough.
To make his case about the bewitching power of processed food, Moss breaks the book down into the three titular categories. Each of the three sections contains some shocking new information about the ingredient in question, how we experience it, and how it is used in processed food to produce the coveted “mouthfeel” (industry term) and flavour that will keep “heavy users” (industry term) coming back for more.
Moss is meticulous in backing up his claims with studies and knowledgeable named sources. It’s surprising how many of the industry insiders are willing to be named, and express reservations on the record about their participation in a system that’s led to poor public health and an obesity epidemic.
What makes this book truly remarkable is that Moss has no special bone to pick with processed food, in and of itself. He makes it plain on several occasions that he loves many of the convenient food options on offer, and he sympathises with food industry scientists when they mourn the metallic, chemical taste of their salt-reduced food offerings. Moss’s goal isn’t to take down the industry or ban all these items.
Rather, this book issues a plea for processed food giants to be more transparent about what their foods actually contain and don’t contain. No more inflated health claims for cereals fortified with more sugar than vitamins. No more bullying the USDA into changing their food guides. No more exploiting the addictive properties of their products without regard for the health of their heavy users. *Salt Sugar Fat* is a call to attention for all foodies, and essential reading for fans of Michael Pollan and Marion Nestle.
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