Dogfight

Dogfight

How Apple and Google Went to War and Started A Revolution

Book - 2013
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"A look at the major players from Apple and Google, and how their competition has altered and continues to alter the technology industry"--
"Behind the bitter rivalry between Apple and Google--and how it's reshaping the way we think about technology The rise of smartphones and tablets has altered the business of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of the Android and the iPad, these corporations are locked in a feud that will play out not just in the marketplace but in the courts and on screens around the world. Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple's now-lionized CEO, and Eric Schmidt, Google's executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other's employees. They bid up the price of each other's acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance. Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our phones and laptops. It's about who will control the content on those devices and where that content will come from--about the future of media in Silicon Valley, New York, and Hollywood"--
Publisher: New York : Sarah Crichton Books, 2013
New York : Sarah Crichton Books, 2013
Edition: First edition
ISBN: 9780374109202
0374109206
Branch Call Number: Business & Career 338.47 VOG

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bibliotechnocrat Apr 30, 2014

If you enjoyed the Isaacson biography of Steve Jobs, chances are you'll like at least the first half of this book, which reviews the epic battle between Google and Apple - Android and iPhone, Page and Jobs. Vogelstein describes the personalities and circumstances of the players in a novelistic, narrative way, and it's easy to get caught up in the drama he presents. Basing much of his text on interviews with the engineers and players involved, the evolution of the conflict comes to life and some of the quirks gain context.

Vogelstein goes on to illustrate how the development of mobile devices - smart phones and tablets - are having wide impact on a number industries, some of them only peripherally related. This second half of the book clearly articulates and helps contextualize the current world of flux we're all experiencing. The iPad is only four years old (!) and we're already imagining a future without Microsoft dominance. How'd that happen?

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