The Ice Cream Wars

The Ice Cream Wars

Streaming Video - 2007
Rate this:
This program examines how luxury ice cream companies are vying for their European market shares. A variety of strategies used by Haagen-Dazs are discussed. In Britain, a Haagen-Dazs executive explains how the company appealed to adult consumers by presenting ice cream as a sensual gourmet specialty, rather than a child's treat. Advertisements in Vogue and other upscale publications use sex and celebrities to boost sales. In France, stores selling the product are located in exclusive areas, such as the Champs-Elysees. But Haagen-Dazs's quest for classic brand status is now being threatened by American competitor Ben & Jerry's, England's Rocombe Farms, and other European premium brands. Executives from those companies discuss competitive marketing strategies that appeal to more traditional values.
Publisher: New York, N.Y. : Films Media Group, [2007], c1994

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Subject Headings

  Loading...
No similar edition of this title was found at PPL.

Try searching for The Ice Cream Wars to see if PPL owns related versions of the work.


Suggest for Purchase

  Loading...
[]
[]
To Top