The Goals of Customer Service

The Goals of Customer Service

Streaming Video - 2007
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Ours is increasingly becoming a service economy. It follows that our premiere commodity is customer service. This program describes and defines the problem: what customer service is and what it isn't; the skills necessary to achieve it; the rationale for improving service; the categories of customer service-decision-making service (helping customers decide), problem-solving service (fixing things), and time-of-purchase service.
Publisher: New York, N.Y. : Films Media Group, [2007], c1991

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