The Four P's

The Four P's

Pt. 1 Product and Pricing

Streaming Video - 2005
Rate this:
Product, price, place, and promotion are the nuts and bolts of the marketing plan, and apply equally to deodorant and action figures. After a quick overview of the Four P's, this program focuses on the first two: product and price. In part one, the classification of consumer products is divided up into convenience, shopping, and specialty products, while the product life cycle is tracked from introduction to decline. Part two spotlights pricing strategies-including skim, penetration, competitive, cost-based, and target-profit approaches-and price elasticity.


From the critics

Community Activity


Add a Comment

There are no comments for this title yet.


Add Age Suitability

There are no ages for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further

Subject Headings

No similar edition of this title was found at PPL.

Try searching for The Four P's to see if PPL owns related versions of the work.

Suggest for Purchase

To Top