The Auto Industry

The Auto Industry

Streaming Video - 2005
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One of the first industries to globalize, the automotive business provides a blueprint for other industries. Already highly competitive, car manufacturers who are not lean and at the cutting edge of cross-border integration face ruin. They also have huge opportunities because emerging nations hunger for more cars. As the trend of global production by fewer manufacturers accelerates, what factors decide which companies will succeed? We learn from senior executives at Ford, Volkswagen, Peugeot, Lotus and Renault, and DRI, among others.
Publisher: New York, N.Y. : Films Media Group, [2005], c1995


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