Secrets of the Sales PresentationSecrets of the Sales Presentation
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Streaming Video, 2005
Current format, Streaming Video, 2005, , Available.
Streaming Video, 2005
Current format, Streaming Video, 2005, , Available. Offered in 0 more formats
Nothing promotes buying like buy-in. How is it achieved? This program narrated by Bob Kimball-author of the American Marketing Association's popular AMA Handbook for Successful Selling and professor of marketing at the University of West Florida-answers that and other questions as it examines the sales presentation, from start to finish. Topics covered include properly using open- and closed-ended questions; identifying the benefits most dear to the prospect; uncovering unmet needs or dissatisfactions; getting the prospect involved in the presentation; and closing on every point of agreement.
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