Effectiveness Measurement Tools and TechniquesEffectiveness Measurement Tools and Techniques
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Streaming Video, 2005
Current format, Streaming Video, 2005, , Available.
Streaming Video, 2005
Current format, Streaming Video, 2005, , Available. Offered in 0 more formats
Dispelling the belief that click-through rate is the ultimate online benchmark, this program identifies which factors e-tailers need to measure, how they should go about quantifying them, and how they should interpret and apply the resulting data. The interrelationship between impressions, click-through, and conversions is clearly explained by e-commerce experts, along with the use of Internet research analyst services, ad servers, and path-tracking software to assist in gauging the success of an online ad campaign or to optimize a Web site.
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