Formulating A Business Plan

Formulating A Business Plan

Streaming Video - 2005
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A good business plan is a roadmap to success. The three modules of this program look at the process of creating a business plan from three different perspectives: the transformation of an idea into a marketable product, the determination of financial feasibility, and negotiation with potential investors. German airship manufacturer Cargolifter, the Swiss musical production Space Dream, and data broadcasting innovator The Fantastic Corporation serve as case studies.
Publisher: New York, N.Y. : Films Media Group, [2005], c1999


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