Magazine IndustryStreaming Video - 2005
This program examines the evolution of the magazine industry over the course of the 20th century. General-interest magazines like Life and Look once provided a national forum that helped Americans explore their common interests. After World War II, the tremendous impact of television on audience-share caused the magazine industry to focus instead on developing niche publications aimed at consumers and businesses. Time, Ebony, Cosmopolitan, Sports Illustrated, and People are all spotlighted as examples of magazines that have successfully targeted new audience segments and adapted to changing times and tastes. In addition, the rise of online magazines and their relationship to their print counterparts are examined. The program is an excellent source of information for students of communications, publishing, and contemporary American history.
Publisher: New York, N.Y. : Films Media Group, , c1997