The Art of Writing LittleBook - 2011
A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names, and slogans that grab attention, communicate effectively, and stick in the mind, focusing each chapter on a particular tool.
Publisher: New York : W. W. Norton & Co., c2011
Edition: 1st ed
Branch Call Number: Literature 808.042 Joh