The Art of Writing Little

Book - 2011
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A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names, and slogans that grab attention, communicate effectively, and stick in the mind, focusing each chapter on a particular tool.
Publisher: New York : W. W. Norton & Co., c2011
Edition: 1st ed
ISBN: 9780393077407
Branch Call Number: Literature 808.042 Joh


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adagarcon Dec 05, 2011

Johnson's book brings better understanding to our conceptualization of communication. Through the use of historical analysis of message, poetry and the evolution of our current cultural cognizance of communication, he implores us to assert more control of the new media at hand. Filled with fascinating and witty examples from various sources, this book will have the average ecriv-ant reexamining and pondering more thoughtful word selection. A necessary read in this age of tweets or twitts.


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