Crash Course

Crash Course

The American Automobile Industry's Road From Glory to Disaster

Book - 2010
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This is the epic saga of the American automobile industry's rise and demise, a compelling story of hubris, denial, missed opportunities, and self-inflicted wounds that culminates with the president of the United States ushering two of Detroit's Big Three car companies - once proud symbols of prosperity - through bankruptcy.
Publisher: New York : Random House, 2010
Edition: 1st ed
ISBN: 9781400068630
Branch Call Number: Business & Career 338.476 Ing


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