Convergence Culture

Convergence Culture

Where Old and New Media Collide

Book - 2006
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Media analyst Jenkins delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of Survivor Spoilers, where avid internet users pool their knowledge to unearth the show's secrets before they are revealed on the air. He shows us how The Matrix has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels. Jenkins argues that struggles over convergence will redefine the face of American popular culture: industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets; at the same time, consumers envision a liberated public sphere, free of network controls. Jenkins explains the cultural shift as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.--From publisher description.
Publisher: New York : New York University Press, c2006
ISBN: 9780814742815
0814742815
Branch Call Number: Technology 303.483 Jen

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forbesrachel Jul 07, 2014

Henry Jenkins provides a truly comprehensive look into a mode of storytelling that is fit for the digital age, one which we are only now beginning to explore. His knowledge extends from both sides of the equation; the producer, because he has worked in the field, and the consumer, because he is a gamer, and a fan. With this background he is able to give equal insight into the minds of advertisers, owners of franchises, fans, gamers, and more. The concepts he presents are still in their formative stages, as the industry is still learning how to utilize all the new mediums and platforms available to them, and as consumers discover how much control they have over the content they want and love. He uses the best examples as of 2007 to clearly explain concepts that the layman may have no previous knowledge in. His exploration into convergence culture, and multiplatform storytelling experiences is both fascinating and informative, while still being an easy read.

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