Write Right

Write Right

26 Tips To Improve Your Writing Dramatically

Book - 2005
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When you want to be a great writer

Apply the tricks great writers use to produce ads, brochures, newsletters and marketing tools that ignite results. These proven techniques will help you write results-based communications that generate leads, increase sales, build customer loyalty and produce profits.

While many books explain advertising theory, very few give you bona fide tips you can take to your keyboard right now. Write Right gives you this insight and empowers you to improve your writing, dramatically and instantly.

Whether you read one tip, or all 26, you can immediately apply this wisdom to something you are writing today. Each tip stands alone and helps you improve your writing ability. Each tip can change how you approach your work and how you use the power of words to sell, promote, motivate and create measurable results. Together, they can help you:

O Create promotional material that is more effective

O Communicate more clearly

O Convince others to adopt your vision, mission or values

Write Right is for the professional copywriter and those eager to break into the field. But you don't have to be into advertising or public relations to benefit from this book's suggestions; that's what makes Write Right unique. It can help anyone trying to communicate. Every student, teacher, professional or volunteer can advance his or her cause with writing that:

O Establishes your professionalism
Publisher: Bloomington, IN : authorHouse, c2005
ISBN: 9781420840483
Branch Call Number: Literature 808.02 Sha
Additional Contributors: Petty, Ray - Illustrator


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